In today’s modern era, most of us live a strenuous life when we always find ourselves juggling between activities – activities that are important. While we can skip some of them sometimes, there are some that need to be performed everyday to be successful in life and this is what Daily Method of Operation is. This is a schedule of tasks you must do every single day.
It acts as a daily schedule to certain key tasks that you must perform to promote growth and success of your business which helps you to stay committed and focused on income generating strategies. If you have a clear defined method, you will be able to pick up the key tasks at right time. It lays a strong foundation of what you should do each day, day after day, to generate real results.
So, are you ready to get on your Daily Method of Operation? Let us look at the six important daily tasks that you must perform to grow your business:
- Personal Development
- Content Creation
- Content Syndication
- Build your Audience
- Relationship Building
- Offering Free Value
It is important to work on your mindset so expand your knowledge, hone personal skills and improve self-awareness. It is a means to assess your skills and knowledge, focus on their aim and set goals to realize and maximize their potential. This is crucial to gain confidence, enhance your business prospects and succeed in life.
- What you see
- What you read
- What you hear
- What you say
By developing your personality, you can gain a better sense of your life and how to control it. Personality development is broadly divided into three parts – Spiritual, Mental and Physical.
The next important task for your success is content creation. Content is the linchpin of demand creation – the bond between brand awareness and lead generation. It helps the businesses plan and prepare for reliable and efficient sources of traffic and leads. The reliable sources from your evergreen content will provide you the flexibility to play around with marketing tactics to generate revenues. If created well, it builds affinity, familiarity and an element of trust with current and prospect customers by offering information that resonates at the right time, through the right channel, in the right format. At its core, content creation strategy is your ‘why’ – why the content is being created, how it will help them the right way.
When you give your audience the best content they have been looking for, they will eventually follow you and your business, which is the social proof of your success. Always remember that you are in the market to provide value to your audience and to build relationships. And hence, creating valuable content should be one of your daily tasks.
You have created great content. Now what? How to make more and more people read it? Well, content syndication can be the answer to your issue as it gives your content the required visibility and exposure. The content is known to be syndicated when the created content is successfully pushed to other site. Although it sounds like guest posting, it is quite different in a way that in guest posting, you create new content for another website, whereas in content syndication you just give the rights to others to republish your content. Some of the best ways to syndicate the content is by republishing it in the form of –
- Facebook posts
- Twitter updates
- LinkedIn posts
- YouTube uploads
Content syndication can –
- Improve the visibility and exposure of a site
- Create more attraction for pulling in readers by supplementing the existing content capabilities
Build Your Audience
You must always keep in mind that content market is not all about selling; it is about engaging, entertaining and educating your readers to win their trust over time. If you are creating content that is for everybody, it is actually for nobody. To be able to create valuable content, the key step is to understand who your audience is, what they need from you and how they want it. This is needed to analyze how much viable content you already possess and what is it that you need to create. For this, two key activities are required to be performed for the participation and commitment to be efficient and effective. Start by asking below questions:
- Who are my customers?
- What help can I offer them so that they can make informed buying decisions?
- What are their pain points?
- What gaps are they lacking that I can fill using my content?
Next – map your content to the pain points and journey of your buyer. By mapping your content to their buyer stages, you not only utilize your content in the best possible way but also fill the gaps. How to do this?
- The first step in achieving this is to map your sales cycle to the buyer cycle, which includes – need, evaluate, learn, negotiate, advocate, purchase, and implement. If we condense it into fewer stages, it would be – awareness, interest, consideration and intention.
- Now, evaluate and audit the content you already have. Look at the various tools, solutions, case studies, webinars, emails, white papers, videos, info-graphics etc. and analyze which persona each one of these addresses to and which question it answers.
By knowing your target audience, you can create content that is more valuable and relevant.
Once you understand your audience, connect with them on regular basis to build strong relationship. In today’s high-tech era, we have several ways to connect and engage with our customers, and one of the best and most powerful means is social media.
Leveraging Social Media effectively allows your business to take benefits of its inherent features like Virility. This is a feature of social media which is the more powerful version of ‘word of mouth’. There is a greater likelihood that users will re-share content posted (by another user or business) to their social network. Many social media sites provide specific functionality to help users content and share– for example, Facebook’s share link, Twitter’s retweet button, and Pinterest pin function. So, you can use these platforms to spread awareness about your business or product in an effective manner. The Big 5 in the list are –
- Google Plus
Offering Free Value
Knowing the reach and power of social media, you can use them to connect with your customers on regular basis to offer them something they can value. Understand their pain points and see what you can offer them through social media. You can offer them a solution through your Facebook page, Twitter posts or LinkedIn. If you are struggling with something, you can even set up a free training for them on Twitter or upload videos on YouTube. Write a blog giving them tips that can help them solve their issues.
Provide them a solution to their pain points whether it is generating more traffic, looking for prospects or any technique, or even health issue. Connect and follow up with them as part of your daily method of operation.